Digital Engineering Solutions

 
 
 

Driving value for you

Our team comprises some of the best talent from agency, ad technology and consultancy. We combine extensive experience, expertise, and cutting-edge technologies to deliver unparalleled results.

In short: we are a new type of partner, committed to creating a more automated future for your business. We know what "good" looks like. But we know what "the best" looks like, too. And our input makes all the difference.

When marketing technology works for you, it will boost performance — not hold it back. We are also ready to take on the market changes surrounding website cookies and legislation, and we want to do the same for our clients.

 

LEADERS IN DIGITAL MARKETING ENGINEERING

  • Evaluation and Recommendation

    First, Valor evaluates the business's current setup to determine the requirements to meet your end goals.

    Then, we'll create and share a roadmap for improvement, outlining step-by-step the activities that will promote business growth.

  • Implementation and Migration

    Once decided, our media engineers will begin implementing and migrating these improvements to ensure your business is in its best possible position.

    Rigorous testing of each component alongside a training program for your team on each element will follow.

  • Support and Documentation

    Of course, we'll also provide expert insight, analysis, and transparent advice built on years of hands-on experience, ensuring a smooth transition.

    This support includes expert training where we will coach teams on relevant technology platforms and techniques, to ensure they are ready for the future.

We help you to

  • Unify campaign data and customer data into a single report using API tools to bring together a complete understanding of your marketing across all media channels.

  • Develop custom business intelligence dashboards specific to each teams' needs and for reporting across the entire marketing spectrum.

  • Unlock the power of Al by running machine learning analysis against event level datasets to gain powerful insights into users and data.

  • Conduct quality assessments of technology systems to validate they are correctly integrated and aligned to minimize the impact of match rates and data loss and grow business confidence in marketing results.

  • Use custom algorithms and APIs to automate common processes and tasks within the business such as creative approvals, operations and campaign management within all media platforms.

  • Translate the Al results into marketing actions via API integrations in platforms and optimization processes to drive incremental results in real-time that were previously impossible under human operations execution.

DIGITAL MARKETING ENGINEERING SKILLSET

  • Scripting & Languages

    Including: Bash, JavaScript (AdWords), Python and SQL

  • Digital Marketing

    Including: Amazon, Facebook, Google, Programmatic & GA4

  • Data Visualization

    Including: Google Data Studio, Power, Salesforce and Tableau

  • Data Integrators

    Including: API's, Informatica and ODI

  • Cloud Technology

    Including: AWS, GCP and Microsoft Azure

  • Artificial Intelligence

    Including: Google Big Query and SnowFlake